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  • Organic White Poha (Flakes) 1kg
  • Organic White Poha (Flakes) 1kg
  • Organic White Poha (Flakes) 1kg

Organic White Poha (Flakes) 1kg

SKU: 790910383002

AED 19.95
(Inclusive of all taxes)

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Some breakfasts don't need reinventing — they just need to be made from something genuinely clean. White poha is the classic, the one most of us grew up eating, fast and familiar. Ours is certified organic, sourced from real organic farms across India. Grown without synthetic pesticides, fertilisers, or chemicals, then parboiled and flattened the traditional way. One honest note: this is white poha, not red — it's lighter, milder, and quicker, but naturally lower in fibre than our red poha, since the bran has been polished away. If fibre is your priority, try our red poha instead. If it's the classic taste and texture you grew up with, made cleanly, this is it.

Product description


CERTIFIED ORGANIC, SOURCED FROM REAL FARMS

This poha is sourced from certified organic farms across India, grown without synthetic pesticides, fertilisers, or chemical insecticides, using controlled organic farming practices. [NEEDS VERIFICATION]: specific certifying body and authority code should be confirmed and added once available, in the same level of detail provided for the Texturas range.


WHITE POHA, HONESTLY — LIGHTER AND MILDER THAN RED

This is white poha, made from polished white rice with the bran layer removed during milling — the lightest, mildest, and quickest-cooking form of poha. Worth being clear about: white poha is genuinely lower in dietary fibre than red poha (roughly 0.5–1.5g per 100g, compared to red poha's 2.5–3.5g) and lacks the anthocyanin antioxidants that give red poha its colour and additional nutritional profile. This isn't a flaw — it's simply what polished white rice is, and it's part of why white poha has the soft, delicate texture and quick cooking time that's made it the most familiar, widely-used form of poha across Indian households for generations. If dietary fibre and antioxidant content are your priority, we'd point you toward our Red Poha Rice instead.


WHY POHA COOKS SO FAST AND SITS LIGHTLY

Like all poha, this product is made by parboiling rice before flattening and drying it — a process that partially gelatinises the starch, which is the genuine, food-science reason poha cooks so quickly and is traditionally considered easy to digest, rather than just a marketing phrase.


A NOTE ON IRON CONTENT

Iron content in packaged poha can vary significantly depending on whether the product is fortified — unfortified poha typically contains a modest 2–4mg of iron per 100g, while poha fortified to Indian FSSAI standards can show substantially higher levels. [NEEDS VERIFICATION]: this product's fortification status is not currently confirmed, and we'd rather state that honestly than imply a specific iron content we haven't verified.


NATURALLY GLUTEN-FREE

Made entirely from rice, this poha is naturally gluten-free — suitable for those avoiding gluten by preference or necessity. As with any naturally gluten-free product, those managing coeliac disease or severe gluten sensitivity should confirm cross-contamination controls directly with us if that's a specific concern.


HOW TO USE— QUICK, LIGHT & ADAPTABLE

  • The classic poha format — quick, light, and endlessly adaptable.
  • Rinse poha lightly under running water until it softens.
  • Soak briefly (2–3 minutes for white poha, which softens faster than red) if needed.
  • Use in classic breakfast poha, upma, snacks, or stir-fries.
  • Dry-roast lightly for a crunchy chivda-style snack.
  • Add to sweetened milk for a simple, traditional preparation.


STORAGE

Store in a cool, dry place in an airtight container, away from moisture and sunlight. Consume within 6 months for best quality.


NUTRITION

Basis: Per 100g

NutrientPer ServingPer 100g% Daily Value*
Energy- ~350-354 kcal 18%
Total fat-1g1%
Total Carbs-76-80g28%
Protein-6-7g13%
Dietary Fibre0.5-1g4%
Iron-2-4mg13%
Vitamins (B1, B3)-Higher than plain rice-
Antioxidants-Minimal-
Glycemic Acid-70-80-

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