Product description
Even flour labelled 100% whole wheat is usually milled using high-speed steel rollers. The heat generated strips away heat-sensitive B vitamins, oxidises the natural wheat germ oil, and leaves a flour that is technically whole wheat but functionally depleted.
We stone-grind our USDA certified organic wheat slowly — between two millstones at low speed, low heat. The bran (fibre, B vitamins, antioxidants), germ (vitamin E, folate, essential fatty acids, zinc, phosphorus), and endosperm (complex carbohydrates) all reach you intact. Nothing added. Nothing removed.
This is flour as it was milled before industrial food production changed what flour meant.
WHAT IT DOES FOR YOUR FAMILY
- Digestive health: 10g of dietary fibre per 100g feeds the gut microbiome and supports regular, comfortable digestion
- Steady energy: complex carbohydrates digest slowly — no post-meal blood sugar spike or crash
- Heart health: whole grain fibre is consistently linked with lower LDL cholesterol in long-term research
- Bone & immune health: the retained wheat germ delivers phosphorus, zinc, folate, and vitamin E — nutrients that refining removes
- Suitable for the whole family: adults, children above 2 years, and elderly family members
HOW TO USE IT
- Chapati & roti: Add warm water gradually, knead 5–7 minutes, rest 10–15 minutes covered, roll thin, cook on a hot tawa. Finish with A2 ghee.
- Paratha: Use the same dough, add filling, fold and roll, cook with ghee or cold-pressed oil.
- Whole wheat bread: 500g flour + 7g yeast + 8g salt + 1 tbsp oil + 330ml warm water. Knead 10 minutes, prove 1 hour, bake at 200°C for 30–35 minutes.
- Pancakes & baking: Direct 1:1 substitute in any pancake, muffin, or baking recipe.
Blend for a nutritional upgrade: 70% Rootz Whole Wheat + 30% Khapli or Sprouted Wheat Flour. Same everyday texture — meaningfully better nutrition.
INGREDIENTS
- 100% Certified Organic Whole Wheat (Triticum aestivum), stone-ground.
No additives | No preservatives | No bleaching | No Maida | Non-GMO.
Nutrition
Servings per 100g
| Nutrient | Value | % Daily Value |
|---|---|---|
| Energy | 340 kcal | --- |
| Saturated Fat | 0.4 g | 1% |
Folate / Vitamin B9 | 34mcg | 9% |
| Iron | 3.5 mg | 23% |
| Total Carbohydrate | 70 g | 8% |
| Dietary Fiber | 10 g | 11% |
Phosphorus | 300 mg | 7% |
| Protein | 13 g | 8% |
| Magnesium | 130 mg | 33% |
STORAGE
Transfer to an airtight container on opening. Refrigerate in UAE's warm climate preserves the natural wheat germ oils and extends shelf life.
