Product description
WHY CARROT VERMICELLI IS NUTRITIONALLY DIFFERENT FROM REGULAR VERMICELLI
Regular rice vermicelli: primarily refined rice starch — high GI, minimal nutrients, purely a carbohydrate vehicle.
Carrot vermicelli adds:
- Beta-carotene (from real carrot powder): converts to Vitamin A — immune function, vision, skin health. The deep orange colour is the visual indicator of beta-carotene content — the more vibrant the colour, the higher the content.
- Natural food colouring: the orange colour comes entirely from carrot powder's beta-carotene, not from artificial dyes or synthetic colorants.
- Mild carrot flavour: children rarely notice it — the familiar noodle texture and neutral taste remain.
KID-FRIENDLY NUTRITION:
Most parents have experienced the 'vegetable refusal' challenge. Carrot vermicelli is an example of vegetable incorporation by stealth — delivering meaningful beta-carotene in a format that generates zero resistance from children.
GLUTEN FREE:
Rice flour base is naturally gluten free — suitable for coeliac-aware households and gluten-sensitive children.
HOW TO COOK:
1. Dry-roast in a dry pan for 2 minutes until lightly golden (optional, enhances flavour)
2. Add boiling water (2 cups per 1 cup vermicelli)
3. Cook 5 minutes, stirring occasionally
WAYS TO USE
- For children: simple vermicelli with butter, mild cheese and soft vegetables
- Emirati balaleet: sweeten cooked vermicelli with sugar, cardamom, saffron and rosewater, then top with a thin omelette — a beloved Gulf breakfast (the orange colour makes it extra appealing for kids)
- Roz bil sha'riya: toast and cook with rice for the classic Arabic vermicelli rice
- Sweet vermicelli pudding: cook in milk with sugar, cardamom and saffron (kheer / sha'riya dessert) for a naturally orange treat
- Upma: sauté mustard seeds, curry leaves, onion, green chilli and vegetables, then add vermicelli and water
- Soups: add to simmering broth or shorba in the last 5 minutes
- Stir-fry: with egg, vegetables and a splash of soy sauce
NUTRITION — per 100g
| Nutrient | Amount | % Daily Value* |
|---|---|---|
| Energy | 350 kcal | 18% |
| Total Fat | 0.5g | 1% |
| Saturated Fat | 0g | 0% |
| Trans Fat | 0g | — |
| Total Carbohydrates | 78g | 28% |
| Dietary Fibre | 1.5g | 5% |
| Total Sugars | 1g | — |
| Protein | 6g | 12% |
| Sodium | 10mg | 0% |
| Beta-Carotene / Vitamin A (from carrot powder) | Trace — Vitamin A from 5% carrot inclusion | — |
| Iron | 0.4mg | 2% |
INGREDIENTS: Rice flour, Carrot powder (minimum 5%). No artificial colour, no preservatives.
STORAGE: Cool, dry place, away from moisture. 12 months from packaging date.



